The Name.
A name or a title can be used to provide both an identity as well as a hint or connotation as to purpose. Both of these factors are true for the choice of Solid Rock Solutions as a namesake.
Solutions - As with most engineering endeavors, the aim of this company is towards bettering the community at large by providing solutions to problems.
Solid Rock - Here used as a modifier elaborating on the quality of the solution. Most people would attribute rock as having the positive qualities of stability and firmness. Something that lasts. Hence a solution that is ¨Rock Solid¨ is one that implies that it is a good one. One that is not going to move on you. One that is stable.
A .... Solid Rock Solution.
The metaphor
The second and deeper meaning of the choice draws its significance from the Judeao-Christian roots of the companies founder. In the Bible we read in the Gospel of Matthew, the 7th chapter, that
¨24 Therefore everyone who hears these words of mine and puts them into practice is like a wise man who built his house on the rock. 25 The rain came down, the streams rose, and the winds blew and beat against that house; yet it did not fall, because it had its foundation on the rock. 26 But everyone who hears these words of mine and does not put them into practice is like a foolish man who built his house on sand. 27 The rain came down, the streams rose, and the winds blew and beat against that house, and it fell with a great crash.¨
¨He who has ears, let him hear.¨
-Jesus
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